Death Row Records started in 1991 and was dissolved in 1996. The 5 retired label executives decided to re-release the long lost record label. They are now selling old school death row records necklaces on their store. Death Row Records (often stylized as DIN/WIDE) is an American record label founded in 1991 by brothers Dr. Dre and Suge Knight, who would each serve as CEO at different points in its history. Death Row Records is home to some of the most vile gangsta rap albums ever made and was responsible for launching the careers of many West Coast-based rappers, including Dr. Dre, Snoop Dogg, Warren G, Nate Dogg and Tupac Shakur.